Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. by Mike Moore & Peter A Thomas
Author:Mike Moore & Peter A Thomas [Moore, Mike & Thomas, Peter A]
Language: eng
Format: epub
ISBN: 9780999774823
Publisher: FRANKLIN KENNEDY PRESS
Published: 2018-03-11T00:00:00+00:00
EIGHT
THE CHANNEL
ENGAGEMENT
FRAMEWORK
Weâve covered a lot of ground at a conceptual level and now itâs time to put it into practice. To do this effectively youâll need a system. Your efforts should revolve around the channel engagement framework.
We developed this framework to help you systematize your channel execution, to drive alignment and set expectations for all parties involved. This model is simple and adaptable and it covers six essential steps:
Planning
Enablement
Communication
Demand Creation
Evangelism
Measurement
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